Who you know is how you win.
Create audiences from your first-party data, and put them to work everywhere performance matters.
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Bring the goal. Get the audience.
Describe who you want to reach. mParticle Agent connects your goal to relevant workspace signals and proposes an audience you can refine in conversation.
Find relevant signals
Surface events and attributes in your workspace that can inform your audience.
Strategy-first
Connect your marketing goal to a proposed audience definition and a rationale you can inspect.
Refine without rebuilding
Tighten, broaden, or redirect in plain language. The gap between the idea and the audience stays a conversation, not a project.
Any audience. Every use case.
Define who qualifies and who doesn’t
Audience Builder combines behaviors, attributes, and the relationships between them, with splits and control groups included.
Sharpen it with predictions
Predictive Audiences blends each customer’s likelihood to convert, churn, or upgrade into any audience, so spend follows intent.
Harness the full customer story
Hybrid Audiences uses fast-moving signals and deep warehouse history, so your audience reflects both the latest action and the longer-term relationship.
Pressure-test with confidence
Audience Insights checks size, membership, and overlap as you build, so confidence comes before the spend does.
Make every audience work harder.
An audience only creates value when you can reach it, scale it, or act on it. Performance Accelerators close the gap between the audience you build and the performance you need.
Scale what’s already working: Audience Expansion
Find more customers like your best ones, built from the patterns in your first-party data, so growth starts from proof, not guesswork.
Reach more of who you know: Match Boost
Lift match rates up to 2x, so more of the audience you already built can be reached without increasing spend.
Act on the whole household: Household Reach
Trusted household signals identify related people in your first-party data, so campaigns reach the buying group or stop spending once someone converts.
Recognize your customers before they sign in: Probabilistic Identity Resolution
Resolve anonymous visitors to known customers in real time, so you can reach more of them in your audiences and on your site.
One audience. Every channel.
Strategy only counts where it lands. Carry it across the paid and lifecycle destinations your team already uses.
One definition across channels
Use the same qualification logic on every supported destination, so targeting stays consistent without rebuilding it channel by channel.
Targeting that reflects right now
Audiences update in real time as customers enter or leave, and supported destinations stay in sync, so campaigns never run on yesterday's list.
Off means off, everywhere
Real-time suppression keeps exclusions aligned across supported channels, so spend stops reaching customers who already converted or no longer qualify.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 350 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.
Questions, answered
It’s the goal-first way to build. Describe the outcome, review the proposed audience and its reasoning, refine the definition, and save it through your standard workflow.
Yes. Match Boost improves match rates at supported destinations, Audience Expansion finds more customers resembling your best ones, Household Reach extends targeting or suppression to the buying group on supported destinations, and Probabilistic Identity Resolution resolves anonymous visitors to known customers without a sign-in. See Performance Accelerators for more details.
Activate audiences across supported paid and lifecycle destinations your team already uses. mParticle offers 350+ integrations across data sources and destinations. Use the same qualification logic across supported destinations and keep exclusions aligned as customers convert or no longer qualify.
mParticle seamlessly plugs into your existing tech stack with over 350 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.